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Sitemaps

Sitemaps

Autor: Baxi Nishant

Número de Páginas: 46

Benefits of a generator sitemapGenerator sitemap projects can be downloaded from different sources on the Internet. Generator sitemap programs have two essential purposes. Generator sitemap programs enable surfers to explore a site viably.

SEO Warrior

SEO Warrior

Autor: John I Jerkovic

Número de Páginas: 498

How can you make it easier for people to find your website? And how can you convert casual visitors into active users? SEO Warrior shows you how it's done through a collection of tried and true techniques, hacks, and best practices. Learn the nuts and bolts of search engine optimization (SEO) theory, the importance of keyword strategy, and how to avoid and remedy search engine traps. You'll also learn about search engine marketing (SEM) practices, such as Google AdWords, and how you can use social networking to increase your visibility. Ideal for web developers, savvy marketers, webmasters, and anyone else interested in SEO, this book serves not only as an SEO tutorial, but also as a reference for implementing effective SEO techniques. Create compelling sites with SEO that can stand the test of time Optimize your site for Google, Yahoo!, Microsoft's Bing, as well as search engines used in different parts of the world Conduct keyword research to find the best terms to reach your audience--and the related terms they'll respond to Learn what makes search engines tick by utilizing custom scripts Analyze your site to see how it measures up to the competition

Building Findable Websites

Building Findable Websites

Autor: Aarron Walter

Número de Páginas: 265

This is not another SEO book written for marketing professionals. Between these covers you’ll find practical advice and examples for people who build websites aiming to reach their target audience. Each chapter will introduce you to best practices and fresh perspectives on how to accomplish these simple, yet indispensable goals: Help more people find your site Help users find content within your site Encourage return visits The path this book travels through the villages of Web standards, accessibility, and contemporary technologies like Ajax, APIs, Flash, and microformats. You’ll find the big ideas behind these technologies and real world examples, illustrating that you don’t have to compromise the user experience to create search engine friendly, findable websites. Although this book illuminates a broad range of findability strategies, one common theme pervades: Web standards + compelling content = improved findability = more successful sites You’ll find even more findability guidance on the book’s companion website (http://buildingfindablewebsites.com) including 5 bonus chapters.

Bien rédiger pour le Web

Bien rédiger pour le Web

Autor: Isabelle Canivet

Número de Páginas: 751

"Comment faire de mon contenu le révélateur de mon expertise et la pierre angulaire de mon positionnement SEO ? Le livre d'Isabelle Canivet répond à cet enjeu de façon très pratique. Il m'aide à me poser les bonnes questions, depuis la

Techniques de référencement web

Techniques de référencement web

Autor: Alexandra Martin , Mathieu Chartier

Número de Páginas: 428

"L'objectif de cet ouvrage est de répondre aux nouvelles contraintes imposées par le monde du référencement web. Non pas que le SEO change radicalement de manière quotidienne, il faut bien avouer que des nouveautés ne cessent d'être annoncées et nous devons être de plus en plus aguerris pour réagir face à ces évolutions. Après quelques sains rappels sur l'historique des moteurs de recherche et la méthodologie du référencement, ce livre se positionne en effet de façon beaucoup plus technique que les autres sur le sujet. On y découvre par exemple les techniques à maîtriser pour créer un Sitemap ou un fichier robots.txt : c'est un véritable manuel de programmation pour référenceur. S'ajoutent à cela deux parties indispensables pour gérer l'audit et le suivi SEO d'un site web. Un ouvrage essentiel pour les chefs de projet web, référenceurs et développeurs ! Enrichie de nombreux exemples et de nouvelles sections sur le référencement d'applications et de sites mobiles, la sécurité et le SEO local, la seconde édition de cet ouvrage est également 100 % à jour sur les derniers algorithmes de Google !" [Source : 4e de couv.]

Professional ASP.NET 4.5 in C# and VB

Professional ASP.NET 4.5 in C# and VB

Autor: Jason N. Gaylord , Christian Wenz , Pranav Rastogi , Todd Miranda , Scott Hanselman

Número de Páginas: 1440

The all-new approach for experienced ASP.NET professionals! ASP.NET is Microsoft's technology for building dynamically generated web pages from database content. Originally introduced in 2002, ASP.NET has undergone many changes in multiple versions and iterations as developers have gained a decade of experience with this popular technology. With that decade of experience, this edition of the book presents a fresh, new overhauled approach. A new focus on how to build ASP.NET sites and applications relying on field-tested reliable methods Integration of "One ASP.NET" philosophy treating ASP.NET Web Forms and ASP.NET MVC as equal tools each with their proper time and place Coverage of hot new ASP.NET 4.5 additions such as the Web API, Websockets and HTML5 & CSS3 use in layout but only to the extent that the tools themselves are practical and useful for working ASP.NET developers Professional ASP.NET 4.5 in C# and VB is an essential tool for programmers who need to be productive and build reliably performing sites with the latest ASP.NET Framework and Visual Studio.

Java Frameworks and Components

Java Frameworks and Components

Autor: Michael Nash

Número de Páginas: 500

This book is a practical tool for Java^TM® programmers. It provides the necessary information for finding, evaluating and selecting an application framework for programming needs. It explains in plain language the benefits of frameworks and component technologies, specifically in relation to web application development. The book is unique: it does not focus on any specific technology, and uses examples from several different frameworks to explain the underlying principles. As the market for web applications begins its second wave, this volume provides the critical information for developers to make the transition into componentized framework-based development, keeping them ahead in an increasingly competitive market.

The Art of SEO

The Art of SEO

Autor: Eric Enge , Stephan Spencer , Jessie Stricchiola

Número de Páginas: 775

Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this fourth edition prepares digital marketers for 2023 and beyond with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape, including how generative AI can be used to support SEO and SEO-related tasks. Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements. Learn about the various intricacies and complexities of internet search Explore the underlying theory and inner workings of search engines and their algorithms Understand the interplay between social media engagement and other factors Discover tools to track results and measure success Examine the effects of key Google algorithm updates Consider opportunities for visibility in mobile, local, vertical, social, and voice search Build a competent SEO team with defined roles Identify what opportunities exist for using generative AI as part of an SEO program Gain...

Professional ASP.NET 2.0 Design

Professional ASP.NET 2.0 Design

Autor: Jacob J. Sanford

Número de Páginas: 506

While not specifically a designer's book, an overview of good web design and even a cheater's guide to PhotoShop willb e included with the intent of taking the average ASP.NET Programmer and given them the knowledge to be 'Renaissance Men and Women' of web design.

E-commerce. Comercio electrónico

E-commerce. Comercio electrónico

Autor: Edson D Cisneros Canlla

Número de Páginas: 171

El presente libro es un material imprescindible para ofrecer y vender diversos productos y servicios a través de medios informáticos como Internet. Explica y detalla la implementación de herramientas útiles para montar un negocio y mejorar la puesta en marcha de una tienda virtual, como Prestashop, Google Drive, Google Analytics, Google Trends, SugarCRM y Google Search Console. Asimismo, plantea las estrategias del marketing digital, las formas de transacción en línea y los aspectos legales a tener en cuenta. A través del abordaje de estos temas, se ofrece una variada información de gran utilidad para todo aquel int eresado en dar sus primeros pasos en el mundo del comercio electrónico. Este libro está dirigido a estudiantes, técnicos y profesionales de las carreras de Marketing, Publicidad, Administración de Empresas, Ingeniería Informática y afines. Además, en la parte inferior de la primera página del libro encontrará el código de acceso que le permitirá descargar de forma gratuita los contenidos adicionales del libro en www.marcombo.info

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